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This site bomanite.co.uk states the following, "Exposed Aggregate Concrete Paving Systems." We noticed that the webpage also stated " Concrete Micro Toppings and Overlays." It also stated " Patene Artectura Acid Stain for Concrete. Pattern Imprinted Paving for your Driveways, Patios and Decorative Concrete. In just a few days you could be enjoying a beautiful new driveway or patio creating a stunning first impression and adding value and prestige to your home. The Worlds Most Beautiful Driveways. All our driveways, patios, steps, swimming pool su." The header had paving as the highest ranking keyword. It was followed by driveways, patios, and pattern which isn't as ranked as highly as paving. The next words the site used was imprinted. concrete was also included but might not be seen by web crawlers.